In today's financial climate, with bad debt, over indebtedness, bankruptcies and IVAs on the rise, you want to be sure that your marketing strategy targets your best prospects efficiently and responsibly.
Our credit marketing datasets and consultants are here to help you, we can assist you in defining your preferred financial profile and use our credit pre-screening, scoring and validation datasets to ensure that you only target consumers who are likely to match your credit requirements and be accepted for credit.
Our products have been built in association with our Credit Services division. Lenders who are part of our closed user group can gain access to SHARE versions of our products.
With marketing services from consumer data and contact centres to direct marketing and credit marketing, ZaceroMedia.com will help you gain greater knowledge of your customers and prospects, as well as the best ways to engage with them.
By transforming raw consumer data into actionable customer insight, we'll help you maximise your marketing budget while encouraging customers to buy more, do more and stay longer - measurably improving your return on customer.
Service offering includes:
* Real-time multi-channel customer interaction capabilities (including call centre, contact centre, telemarketing, telesales, IVR, email marketing, SMS marketing, digital marketing)
* Customer value strategy, planning, analysis and consultancy
* Customer database building, hosting and management
* Data cleaning, processing and enhancement
* Consumer data assets including classifications, prospects and credit data
* Self-service tools for marketing analysis, prospect targeting, data cleansing and enhancement
